Greater Perks
Giving local businesses marketing services, promotional exposure, and a source of incentivized customers through a perk card program
Reward your customers for doing business with you, and get more exposure along the way.
Greater Wave has developed an effective and affordable system for businesses to stand out in their local markets. Our Greater Perks program is a membership-style partnership that gives businesses a package of strategic promotional advertisements, as well as addition into a local-level, cardholder perk program for community members.
In other words, our Greater Perks program sells "perk cards" to community members in each of our represented markets (Grand Rapids, Chicago, Ohio, etc.). With these perk cards, community members are able to utilize select "perks" (discounts, deals, etc.) from the local businesses enrolled as business partners in the program.
How it Works - For Businesses
Become a partner
Businesses pay an annual fee to become a partner in the Greater Perks program. This will get the business a package of promotions on its local digital asset, and a perk added to its local perk card.
Choose a perk
Businesses choose a "perk" that cardholders can come in-store to utilize. It could be a discount on a customer's order, or a special deal on a certain day of the week. We are very flexible on the perk that businesses offer.
Coordinate promotions
The Greater Wave team will work with your business to design and execute a package of custom-crafted promotions to be run on our local digital asset most relevant to your business.
Incentivize customers
Greater Wave dedicates time, money, and resources to the sale of perk cards. As the number of cardholders grows, so does the number of community members incentivized to be a customer of yours.
How it Works - For Community Members
Purchase a perks card
When we launch the Greater Perks program in certain local markets, community members can then purchase that market's perk card to start receiving perks from the enrolled businesses.
Receive card in the mail
Community members can purchase cards online at greaterperks.com. Once purchased, they will be shipped out to them with a 1-year activation period for usage.
Monitor perk directory
Each perk card has its own online perk directory that warehouses all of the card's active perks. It has filtering and search features so cardholders can easily discover the local businesses they're looking for.
show card
& get perks
Community members can keep their perks card ready to use in a wallet, purse, or car. Then, when visiting businesses enrolled in the Greater Perks program, they can show it to receive its exclusive perk.
Check out greaterperks.com for a live look at how community members can purchase cards, browse the perk directory, and discover your business.
Greater Perks FAQ
Here are some common questions. Reach out to us if you have others.
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Can people lie about having a perk card? Do they need to physically show it?
We inform cardholders that the physical card must be presented in-person when utilizing your business's perk. We highly suggest ensuring your staff is sure to check for the physical card AND the card's expiration date (cards are only good for 1 year after purchase). If your business chooses, you may honor your perk for online/phone sales as well, but that's up to you.
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Can businesses limit the usage of the a perk card by customers?
Definitely. Each business may create its own parameters for which its cardholder perk may be utilized. For example, a business may add stipulations such as its perk may not be combined with other offers, or that it only qualifies for certain purchase amounts.
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Does the sale of perk cards (or lack thereof) affect our Greater Perks business partners?
No, sales to community members do not impact our business partners. Businesses enrolled in a Greater Perks partnership get most of their value through the promotional package they receive. If Greater Wave isn't able to sell
many perk cards, the lack of sales won't hurt a business any--it still gets its promotions and exposure.
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What if cardholders use the perk too much?
For a Greater Perks partnership to be successful, businesses will want to make sure that perk utilization still allows for profitability. For example, offering a 10% discount as a perk could be great because it incentivizes loyalty, yet still allows the business to make money on the transaction. Tons of perk utilization should make a business money, not lose it money. So, "overutilization" shouldn't be an issue. However, if it is, we can always change it mid-partnership. No worries there.