Creator Marketing
This marketing strategy also known as "influencer marketing" is a great way to bring exposure, social validation, and creative content generation to your products and services.
Leverage online creators to plug, review, and promote your business.
Having online creators showcase the utility of products and services is a necessity to optimize modern businesses. Why? Because it gives potential customers a real-life glimpse into how the product/service functions, while also having these trusted figures give the proverbial "stamp of approval".
Greater Wave will lead creator marketing campaigns for your business by sourcing the best-suited talent, establishing optimal promotional relationships, and overseeing the strategic execution of creator-generated promotional content.
Campaign Quoting - Step 1
consider the platform
Best for reaching a consistent number of users. Optimal for reaching a Millennial (ages 25-35) user base.
TIktok
Best for high-risk, high-reward reach. Optimal for reaching a Gen Z (ages 18-25) user base.
Best for reaching a Gen X and Baby Boomer (ages 40-65) user base.
mixed
Best for reaching a more diverse age range of users and having a diverse risk/reward mix.
Campaign Quoting - Step 2
consider the creator details
Niche
What is the creator known for? What industries, professions, interests, etc. have they built their personal brand around?
size
How large of an audience does the creator have? Are they a "micro-creators" with under 10k followers? Or large, well-known creators with 100k+ followers?
Engagement
How engaged is the creator's audience with them? Do their fans/following seem interested in what they have to say?
demographic
What ages, genders, locations, etc. of creators will best fit your campaign?
Campaign Quoting - Step 3
consider the promotional content details
Type
What type of promotional content will the creator be responsible for creating? Photos? Videos? Both?
sTYLE
What style of photo or video content needs to be made? A review video? A simple product placement?
pLACEMENT
Where on the creator's platform will the content be posted? On the creator's "feed"? On their "story"?
Design
What special design features will the content need? Any advanced editing?
Campaign Quoting - Step 4
consider the campaign details
goal
What is your business's primary goal with creator marketing? Exposure? Driving sales?
volume
How many pieces of promotional content do you want posted? With how many different creators?
duration
Will the promotion(s) be executed all at once or over time?
budget
How much money is your business willing to spend? Your budget will determine the makeup and allowances of your campaign.
Case Study
Creator Marketing
Jackpocket, Inc
Need? Jackpocket is an app that allows for the convenient online purchase of lottery tickets. They recently launched in several states across the USA and wanted to leverage some notable figures within each new market to bring attention and social proof to their product. They partnered with Greater Wave to plan, source, coordinate, and oversee a multi-creator campaign.
Plan? Greater Wave got to work scouting potential creator partners who met the location, demographic, and budget parameters that Jackpocket established for this campaign. Once we sourced some potential creators to partner with, we verified their fit with the brand, coordinated the content/promotional details, and oversaw the execution of content posting to the creator's respective platform.
Results? This campaign resulted in millions of new impressions, while also driving a ton of new app downloads. Plus, it brought a ton of social validation to Jackpocket in their new markets.
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