Promotional Advertising
Get your business, products/services, and marketing efforts seen by a targeted audience
Strategic promotion that helps build your brand, audience, and customer base.
Greater Wave works with business owners, startups, marketing departments, and marketing agencies to help amplify the good work they are already doing. We use our region-specific and niche digital assets to promote their brand, products, services, events, campaigns, and offers to a large audience of relevant users.
Working with Greater Wave is incredibly easy. Once we have your promotional advertising plan crafted, we do the leg work to execute the promotions as you envisioned. When compared to other forms of digital advertising, Greater Wave offers some of the most affordable options available. Plus, the social validation from being showcased on our community asset(s) is a massive perk!
How it Works - Step 1
determine the promotional goal
awareness
Best for businesses/brands trying to get exposure to as many people as possible and establishing name recognition.
conversions
Best for established businesses with proven demand for products/services that want a source of lead generation.
audience
Best for businesses who want to start growing their own audience/following so they can establish a community of customers.
mixed
Best for businesses with a robust marketing allowance who want to work towards several different goals.
How it Works - Step 2
determine the promotional specifics
AssetS
Which location-specific digital asset do you want the promotion(s) posted on?
Budget
How much budget is your business allocating to this? This will determine much of the other details of your campaign.
Content
Which types of promotional content are you looking to get posted? Photo? Video? Graphics? And where will it be posted? (feed, story, etc.)
style
What special content or copy styling, editing, or messaging needs to be done?
How it Works - Step 3
determine the campaign details
Package
Will a one-time, a la carte promotion meet your business's goals? Or would it benefit from a custom-quoted package of multiple promotions?
timeline
When do you want your promotion executed? At a specific time? For packages, when for each promotion?
Add-ons
What add-on services by Greater Wave could be incorporated to help your campaign & business? Content creation? Creator marketing?
Metrics
Consider what metrics or data points will determine the success of the promotional campaign so you can make an informed review afterward.
Case Study
Promotional Advertising
Jackpocket, Inc
Need? Jackpocket is an app that allows for the convenient online purchase of lottery tickets. They recently launched in several states across the USA and wanted to increase brand recognition in each while also driving new sign-ups and app downloads.
Plan? We decided to craft a custom promotional plan that included several Instagram feed and story promotions across a few of our state-focused digital assets that the Jackpocket app was active/live in (@ohioexplored, @viewcolorado and @captureminnesota). These promotions/posts included information on Jackpocket, as well as a special limited-time offer for those who downloaded the app using our attached link.
Results? These promotions collectively reached 100k+ users, as well as resulted in hundreds of website visits, app downloads and new followers to their account.
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